Twitter's Purpose Driven Culture

Niki Lustig, a leader of the Learning and Organizational Development team at Twitter.

Niki Lustig, a leader of the Learning and Organizational Development team at Twitter.

Besides being obviously adorable, Niki Lustig, a leader of the Learning and Organizational Development team at Twitter had some interesting things to say about a sense of purpose at work. She says purpose is crucial not only for Twitter as a whole, but for all the individual teams as well. Two key takeaways from the article:

  1. The importance of challenging leaders and managers to define the purpose of their team's existence

  2. Remembering WHY people came to Twitter in the first place and what they set out to do 

Here's a link to the article that was published by the Greater Good Science Center from UC Berkeley: Can Higher Purpose Help Your Team Survive and Thrive